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Our Stats

When you're contemplating buying or selling a home, it's a big deal - financially and emotionally. Who you ask to help your family can make all the difference in the world.  So, who is Sofia Chacon Group? What is our mission? How do we conduct ourselves and what can you expect?


"To empower and educate our clients to make intelligent Real Estate decisions that will positively impact their lives and the lives of their families, to build generational wealth.  We will never rest on our accomplishments. We will constantly strive to create, develop, and implement new ideas, strategies, and services that will benefit our clients.  We will continue to seek continuing education in all aspects of our business to increase the level of service we offer our clients."


"Our reputation for integrity, unparalleled expertise and stellar results make us the indispensable Real Estate team of choice."

Being the indispensable team of choice means:

Buyers and Sellers choose us because they trust us.  We help them buy or sell their home at the best price & most favorable terms the market will bear, do so as quickly as possible, and with the least inconvenience to them. Families will be knowledgeable and educated in all aspects of Real Estate ownership and investments.


Care. Serve. Give.

Care:  To Care and impact lives in the most meaningful, positive way.  We care about the lives of our clients, our families, ourselves and every person we come in contact with.

Serve: To serve our clients with upmost integrity, to treat them as we would want to be treated while guiding them to make decisions that benefit them and only them.

Give:  To give back to our community by volunteering our expertise, our time and our financial resources for the betterment of all.


When money is taken out of the equation, you will come to the right decision every time. 

Honesty/Integrity: Always do the right thing, no matter the cost.

Clients come First: Clients needs come first. Do what you say you're going to do, when you say you're going to do it. Deliver beyond expectations.

Trust/Loyalty: Trust starts with honesty, we have each other backs and that includes our client's back.

Family: We are family-founded and family-focused- our personal families, our Sofia Chacon Group family, and our clients which become part of our extended family.

Compassion: We care about people. It's never about the "commission."

Respect: We value what each other brings to the table & treat each other with dignity.

Communication: We value open communication, seek first to understand, and commit to honesty and direct discussion to resolve problems. We don't tell our clients what they "want" to hear, we tell them the truth.  When we brainstorm together we always find ways to achieve their goal.

Abundance: We operate with an abundance mindset.  We seek win-win situations and come from a place of contribution.

Professionalism: Our standards are the highest in the industry.

Accountability: We hold ourselves accountable to living our values, meeting our standards, achieving our goals and getting results.  We are accountable to one another, to the team and to our clients.

Work Hard, Play Hard: We are purposeful and have an intense sense of direction. Our work ethic is beyond compare, and we enjoy life.  Whether we are at work or at home, we are in the moment and fully focused.

Growth/Innovation: We are learning based do-ers, never satisfied with the status quo, open to new ideas, creative, outside-the-box thinkers who are always seeking to raise the bar.

Success/Achievement/Expertise/Excellence/Mastery: True Mastery comes when the gifted passionately practice. Success and achievement are a result of mastery. We are committed to true mastery, achieving excellence and creating success stories for everyone.

Humor: We take our jobs and our clients seriously, but we don't take ourselves seriously ▀ś


This isn't just a business. This is about people's lives. We seek to develop our business not as an end in itself, but as a means to make positive change for us, our clients and the world around us. The more successful we are as a team, the more impactful we can be. To that end, we seek to run a profitable, MREA model-based team that is ranked in the Top 1% by Keller Williams Realty, the largest Real Estate Company in the U.S.  As a bilingual team, we are able to serve the Latin community, to help guide them into home ownership and to help them build generational wealth for their families.

  • Top 11
    California -NAHREP for 2017
  • 2016
    Top Producing Teams Keller Williams
  • Top 100
    US-NAHREP 2017
  • Best Real Estate Agents 2015 & 2016
    Real Trends

Sofia Chacon sold our house in six days!